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Special Events Satisfaction Survey
A municipal client required follow-up satisfaction surveys for each of the 6 categories of people involved in various community events throughout the year. This data would be useful for future event planning but the volume of surveys and time required for coordination became time-consuming.
Converting Social Media Subs to E-Newsletters
Many municipalities have jumped on the social media train and acquired a high volume of followers. Unfortunately, social followers do not always translate into well informed, educated and motivated residents. Curating strong awareness of programs and opportunities to get involved in with the community isn’t as easy as posting on Facebook. Social media is not intended to be a stable, reliable medium for in-depth news and program information.
Many municipalities are turning once again to e-newsletters as a method to combat audience shifts among various social media channels. We work with municipalities who are faced with converting their social media followers to e-newsletter subscribers.
Newsletters For Community Engagement
Many of us understand and use the term community engagement. While we understand its importance it is not uncommon to practice community re-engagement instead by starting and stopping true engagement for every term-defined municipal project.
The key to consistent engagement is to avoid the start and stop approach and build off of the momentum of separate defined-term projects to effectively build community engagement capacity. We’ve helped various municipalities overcome this.
Recreation Services Customer Feedback
A municipality switching over its recreation services management system engaged The W Group to help it triage the volume of complaints, concerns, questions and compliments received. Issues commonly pop up in any facility, but the way a municipality approaches and resolves complaints can be its moment to shine. Coordinating feedback is a stepping stone to implementing long-term solutions.
Multi-Phased Project Engagement
Gaining momentum for resident engagement can be difficult during a lengthy project. Multi-phased projects like major parks, master plans, new facilities, or transportation plans require extended periods of communication. We have worked with many municipalities to manage community engagement for projects like these.
A Few Vocal Residents & A Silent Majority
Municipalities are under increased pressure to incorporate public opinions as a factor in a greater number of projects. Collecting balanced feedback in a timely manner can prove challenging. A small community came to us after seeking public consultation for their progressive thinking but were constantly challenged by the same few vocal residents. To make a decision fairly quickly they were required to have an understanding of how the majority of residents feel within a few days.
Privacy Training During a Pandemic
Confidentiality is a priority especially for municipalities who deal with sensitive and personal information on a daily basis. Many municipalities, like the City of Surrey, require a Privacy Awareness Course for all staff to complete an annual basis. Deploying an annual course to a high volume of staff has many challenges including the high cost of implementation, time away from work, and standardizing each class.
Digital Forms | Paperless Pet Protocol
The Surrey Animal Resource Centre facilitates pet care through adoption, donation, and volunteer work. In general, day to day operations call for in-person contact between staff and prospective pet parents.
COVID-19 safety measures including physical distancing restricted residents from entering the facility to complete manual paperwork. These mandatory limitations discouraged residents from wanting to adopt or place a pet up for adoption. As a result, the intake of pets needing adoption services unfortunately plummeted.