About Us

Meet Your Team

The only way to accomplish great things is with great people, who love what they do. Our team of highly specialized and skilled professionals is The W Group’s driving force. We’re excited to partner with you on your next project!

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Kent Waugh

Kent Waugh

Managing Partner

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Kent has 38+ years of experience conducting public consultation on behalf of dozens of communities. He was a pioneer of online research panels, establishing one of the first global panels in 1999. Kent focuses his time helping local governments build all aspects of community engagement capacity.  

Veronica Madore

Veronica leads the growth of The W Group’s E-Learning division. Her expertise comes from over 20 years of experience in adult learning roles designing and growing corporate training divisions for BCIT and adult curricula in other higher education institutions. She brings the latest in adult-learning and education modality expertise to this role.

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Veronica Madore

Senior Associate

Rupinder Baweja

Rupinder Baweja
B.Sc., 
MBA, PMP

Senior Associate

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Rupinder's specialized government consulting background and project management expertise serves her well as The W Group's lead client specialist. Rupinder's proficiency and drive enable her and her team to manage client research and engagement needs seamlessly.

Tammy McKenna

Tammy McKenna
B.Sc., MBS, CAIP

Senior Associate, Analytics

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Tammy's extensive experience in all aspects of research including most specifically in the analysis of data sets enables her to find insights within data and delivery them in concise, clearly understood reports that drive decision-making. 

Lucy Cameron

Lucy Cameron

Manager of Client-Partner Success

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Lucy joins The W Group to support the team as the Manager of Client-Partner Success. Her experience in operations, marketing, and communications will be key in this role and she looks forward to bringing her positive energy and work ethic to the team.

Steve French

Steve French

Associate - Programming Design

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Steve has been supporting The W Group since 2015. As Associate of Programming Design, he provides digital mastery to our SmartForms, Surveys and E-Learning Courses. Steven’s attention to detail and problem solving abilities ensures an effortless user experience. Steve also plays a key supporting role in overall digital strategy, social media, and leads video production.

Amanda Jacques

Amanda Jacques

Associate - Programming Design

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Amanda takes on a hybrid role supporting programming, communications and digital strategy. She is a chameleon able to match any organization's voice and personality through copywriting , social media, content creation, graphic design and video editing. Her education and experience in public relations & corporate communications brings skill and energy to her role and client-partner relationships.

Alexandra French

Alexandra (Kercso) French

E-Communications Designer

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Alexandra was made for the Internet, or it was made for her. She lends her leading edge Internet marketing and communications expertise to The W Group's e-communications service programs to build community awareness.

Zachary Waugh

Zachary Waugh

Creative Director

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Zachary has been working with The W Group for over ten years. Zachary uses his creative direction, video production, and graphic design experience to ensure cohesive and vibrant designs that deliver on client-partner needs. 

Tanya Jutras

Tanya Jutras

Graphic Design & Editing

Tanya provides her skills and expertise in graphic design and editing. Her experience and education in film, animation and graphic design allow her to bring fresh ideas to the creation of digital assets.

Alicia Armstrong

Alicia Armstrong

Administrative Specialist

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Alicia joins the team to take on a vital administrative role. Her attention to detail and organizational skills support The W Group’s growth and elevates our team’s efficiency.

Kent and Adel Waugh

A Word About Adel Waugh

Managing Partner

The W Group team lost one of its most valued team members in 2019 when Adel Waugh passed away after her courageous fight with breast cancer. Adel's constant positive attitude, as well as her ability to strike a balance between professionalism and being a true friend to all our team members and countless clients she worked with will have us miss her forever.