About Us

Our Team

Kent Waugh

Managing Partner

Kent has nearly 35 years of experience conducting public consultation on behalf of municipalities, regional districts, First Nations and provincial agencies. In addition, he has pioneered online research panels, establishing one of the first global panels in 1999, then later working with Angus Reid to establish his Canadian-wide research panel. Kent focuses his time helping local governments build all aspects of their community engagement capacity.

Veronica Madore

Senior Associate

Veronica joins The W Group to support the educational programming design and development for its municipal client-partners. With over 20 years of experience in the professional education space, Veronica brings the latest in pedagogy and education modality expertise to this role. 

Rupinder Baweja, B.Sc., MBA, PMP

Senior Associate

Rupinder's specialized government consulting background and project management expertise serves her well as The W Group's lead client specialist. Rupinder's proficiency and drive enable her and her team to manage client research and engagement needs seamlessly.

Tammy McKenna, B.Sc., MBS

Senior Associate, Analytics

Tammy's extensive experience in all aspects of research including most specifically in the analysis of data sets enables her to find insights within data and delivery them in concise, clearly understood reports that drive decision-making. Our data scientist manages insights gained from The W Group's e-communications web analytics, research surveys, Community Engagement Research Panels and Voice of the Customer Feedback Programs. 

Zachary Waugh

Graphic Design + Photography

Zack provides his design expertise in several categories such as publication, print, digital, and branding. His passion for design extends to photography.

Alexandra Kercso

E-Communications Designer

Alexandra was made for the Internet, or it was made for her. She lends her leading edge Internet marketing and communications expertise to The W Group's e-communications service programs to build community awareness.

A Word About Adel Waugh

Managing Partner

The W Group team lost one of its most valued team members in 2019 when Adel Waugh passed away after her courageous fight with breast cancer. Adel's constant positive attitude, as well as her ability to strike a balance between professionalism and being a true friend to all our team members and countless clients she worked with will have us miss her forever. 

Our Client-Partners


Learn how we can help you in your COVID-19 efforts and community engagement in general

Kent Waugh

Managing Partner




Copyright 2020 Waugh Management Consulting Inc. (DBA The W Group)

Coquitlam, British Columbia, Canada