About Us

What We Stand For

The W Group assists municipalities and non-profit organizations build award winning community engagement programs to maximize Public Trust. The W Group assesses, designs and delivers the right combination of ‘best practices service’ and ‘best-in-class software’; and fully supports these programs with ongoing service when and where it’s needed.


We specialize in 3 critical components required to build Public Trust: Awareness (driven by e-communications), Experience (powered by online research panels) and Satisfaction (enabled through voice of the customer feedback programs).


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To be a trusted partner for all Canadian Municipalities; enriching connections with their residents by building mutual trust and forming deeper insights for improved quality of life.




To deliver effective research, feedback, and learning solutions in pursuit of building long-term engagement and community trust.



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Trust: Trust is a fundamental pillar to all aspects of our operations. We strive to be a trusted municipal partner, leveraging unique subject-matter expertise to build and maintain community trust. We operate with sensitivity when it comes to the security of municipal information, following CASL and provincial FOIPPA compliance. 


Quality: We utilize best practices, employing proven methods that deliver high-quality solutions. Our team consists of, and partners with, subject matter experts dedicated to learning and embracing progress in their pursuit of excellence.


Insight Driven: Insight is more than data. Our expertise in research design and methodologies translates into meaningful, actionable, and accurate results. Insights provide clarity and understanding for decision makers, guiding municipal actions.


Lasting Impact: Data-driven decisions have a lasting impact. Through our work, we aspire to make a difference in the planning, design, and delivery of municipal facilities, initiatives, and programs.


Finding ‘Yes’: We value challenges because they encourage innovation. At The W Group, we are solution seekers with our client-partners’ best interest at heart. Our instinct is to go the extra mile to make ‘yes’ happen.