top of page

About Us

Our Story

The W Group uses a holistic approach to help local governments overcome challenges and strengthen their communities. We assess, design, and deliver best-practice solutions and provide our client-partners with ongoing support when and where required.

Image by Medienstürmer

Founder and Managing Partner, Kent Waugh, has 38+ years of experience conducting public consultation on behalf of dozens of communities. He was a pioneer of online research panels, establishing one of the first global panels in 1999. The W Group was founded in 2009 out of a desire to raise the bar and make a measurable positive impact. Municipal Client-Partners constantly inspire our team with their subject-matter expertise and drive to improve their communities. Since 2009 The W Group has continued to grow with resilience: increasing and adjusting services as needs arise within municipal government.

What We Stand For

The W Group team is BC-based and entirely remote, giving employees the energy, flexibility, and work-life balance they need to thrive. We value challenges because they encourage innovation and teamwork. We are solution seekers with our client-partners' best interests at heart. Our instinct is to go the extra mile to make ‘yes’ happen.



To be a trusted partner for all Canadian Municipalities; enriching connections with their residents by building mutual trust and forming deeper insights for improved quality of life.




To deliver effective research, feedback, and learning solutions in pursuit of building long-term engagement and community trust.

Our Values

trust icon


Trust is a fundamental pillar to all aspects of our operations. We strive to be a trusted municipal partner, leveraging unique subject-matter expertise to build and maintain community trust. We operate with sensitivity when it comes to the security of municipal information, following CASL and provincial FOIPPA compliance.

quality icon


We utilize best practices, employing proven methods that deliver high-quality solutions. Our team consists of, and partners with, subject matter experts dedicated to learning and embracing progress in their pursuit of excellence.

insight driven icon

Insight Driven

Insight is more than data. Our expertise in research design and methodologies translates into meaningful, actionable, and accurate results. Insights provide clarity and understanding for decision makers, guiding municipal actions.

lasting impact icon

Lasting Impact

Data-driven decisions have a lasting impact. Through our work, we aspire to make a difference in the planning, design, and delivery of municipal facilities, initiatives, and programs.

finding yes icon

Finding 'Yes'

We value challenges because they encourage innovation. At The W Group, we are solution seekers with our client-partners’ best interest at heart. Our instinct is to go the extra mile to make ‘yes’ happen.

bottom of page