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While we were born in the consulting world as a full-service marketing research firm, the majority of the work we complete on behalf of our 36+ client-partners and a select number of consulting-partners falls into the Professional Support Services category.
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We are committed to developing long-term mutually beneficial relationships with our consulting partners. As a result, our fees reflect these strong ongoing working relationships.
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The RFP process is more dynamic and collaborative than ever. Keep your competitive edge by building a strategic partnership with The W Group. We help ensure your RFP meets all the necessary value-adds by providing a wide range of specialized municipal services.
Increase Revenue Opportunities
Strengthen Your RFP
350+
Corporate Reports Secured
with Survey Insights
100+
Unique Speciality Disciplines/Topics Studied
1,000,000+
Municipal Research Survey Respondents
If you are serious about conducting great surveys, consider these points…
Professional Support Services
Our services are municipal-centric, specifically designed to support local governments in their Community Engagement, Research, and E-Learning efforts. We are an experienced municipal partner, leveraging unique subject-matter expertise to build and maintain community trust.
Get the community insights you need to be confident in your report. Great research delivers meaningful, actionable, and accurate results.
Leverage turn-key, affordable project pages to maximize awareness, understanding, and participation. No code. No login. No fuss.
Simplify data collection. Improve user experience and ease data entry costs. Move beyond paper-based forms or fillable PDFs to leverage dynamic data flow.
Gain clear insights required to improve facilities, programs, and services.
Manage issues in near real-time and deliver a great customer experience.
Turn your subject into a vibrant and interactive online learning experience. For less than you think. Options range from per-seat, to full-custom, with or without an LMS.
Secure your audience, and build your community. Take engagement to the next level with measurable direct-to-resident communications.
We Mitigate
•Poor methodology, questionnaire writing and survey fielding practices
•Poor response rates or lopsided responses
•Dirty data caused by special interest groups ballot stuffing and nefarious Internet bots – DIY survey software with one-button reporting is dangerous to your data and results.
•Lack of respondents of subject matter knowledge sufficient to answer survey questions by introducing the correct background information at the right time within the survey. Let’s not ask them to cram all the new knowledge from a webpage and then complete a survey from memory – that’s what we did in high school.
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•‘Municipalese’ & ‘Planningese’ – poor or complex language that isn’t understood by average residents - we’ve even introduced an in-survey Glossary to add to residents’ understanding
•Politically sensitive or charged subjects and language to maintain a neutral position
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Plus much more...
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Take your survey research to the next level with The W Group. Book your no cost , no obligation Discovery Call
•Project research methodology end to end – We’ve conducted thousands of municipal-focused surveys. Our experience will give you deeper insights that drive better project deliverables.
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•Multi-phased projects - measuring and understanding resistance and assisting to overcome barriers to adoption
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•Project webpage(s) design and deployment including e-news subscription, protected comment forums, etc.
We Manage
•Survey response fatigue with variable progress bar introduction, prize draw reminders, design elements and best practice logic-flow programming
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•Weighting survey data to be representative of the population
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•Design and inclusion of background and explainer videos that enrich residents’ project understanding
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•Language translations when you must reach an English as a second language resident population
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•In-depth data analysis including full detailed multivariate analysis that delivers very clear survey insights
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•Securing follow-up permission with respondents for future surveys and/or additional research such as focus groups, workshops etc which we can help you facilitate.
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•Longitudinal surveys, password-accessed surveys
Plus much more...
Let's Get in Touch
Let’s talk about how we can support you with effective research, learning, and engagement solutions.