Build Awareness through 

Outbound E-Communications 

The W Group specializes in designing and managing highly effective e-newsletter programs for municipalities. 

Utilize a best practices outbound 

e-communications program to proactively deliver ongoing information to community members. 

Utilize a best practices outbound 

e-communications program to proactively deliver ongoing information to community members. 

E-Newsletters vs Social Media

We recommend using both social media and e-newsletters as part of an effective communications program.​

We recommend using both social media and e-newsletters as part of an effective communications program.​

Over 4 billion people use email (90% of U.S. internet users) while over 2.7 billion people use Facebook (78% of U.S. internet users aged 26-35).

​Social media focuses on short messaging while e-newsletters delivery full messages.​

Social media messages compete with a constant stream of other topics while e-newsletter readers can focus on content.

Social media requires ongoing monitoring and feeding while e-newsletters can use decentralized curation and centralized design and deployment. 

"Effective community engagement always starts with a proactive, focused, consistently delivered stream of information to community members."

​

Adel Waugh, Managing Partner

Inform, educate and motivate community members' experiences and involvement.

BENEFITS:

  • Proactive, Focused Information Delivery 

  • Learn What Residents are Interested In

  • Drive Traffic to Website

  • Decentralized Content Curation with Centralized Design and Management

  • Delivery, Open & Click Thru Analytics

  • Maximize Program Attendance

  • Support Community Alerts

Service Objective