Maximize impact through research-based decision-making
Maximize impact through research-based decision-making

Build Awareness through
Outbound E-Communications
The W Group specializes in designing and managing highly effective e-newsletter programs for municipalities.
Utilize a best practices outbound
e-communications program to proactively deliver ongoing information to community members.
Utilize a best practices outbound
e-communications program to proactively deliver ongoing information to community members.
E-Newsletters vs Social Media
We recommend using both social media and e-newsletters as part of an effective communications program.
We recommend using both social media and e-newsletters as part of an effective communications program.
Over 4 billion people use email (90% of U.S. internet users) while over 2.7 billion people use Facebook (78% of U.S. internet users aged 26-35).
Social media focuses on short messaging while e-newsletters delivery full messages.
Social media messages compete with a constant stream of other topics while e-newsletter readers can focus on content.
Social media requires ongoing monitoring and feeding while e-newsletters can use decentralized curation and centralized design and deployment.
"Effective community engagement always starts with a proactive, focused, consistently delivered stream of information to community members."
Adel Waugh, Managing Partner

Inform, educate and motivate community members' experiences and involvement.
BENEFITS:
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Proactive, Focused Information Delivery
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Learn What Residents are Interested In
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Drive Traffic to Website
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Decentralized Content Curation with Centralized Design and Management
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Delivery, Open & Click Thru Analytics
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Maximize Program Attendance
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Support Community Alerts
