Meet the Team

Our Team

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Kent Waugh

Managing Partner

Kent has nearly 35 years of experience conducting public consultation on behalf of municipalities, regional districts, First Nations and provincial agencies. In addition, he has pioneered online research panels, establishing one of the first global panels in 1999, then later working with Angus Reid to establish his Canadian-wide research panel. Kent focuses his time helping local governments build all aspects of their community engagement capacity.

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Veronica Madore

Senior Associate

Veronica joins The W Group to support the educational programming design and development for its municipal client-partners. With over 20 years of experience in the professional education space, Veronica brings the latest in pedagogy and education modality expertise to this role. 

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Rupinder Baweja, B.Sc., MBA, PMP

Senior Associate

Rupinder's specialized government consulting background and project management expertise serves her well as The W Group's lead client specialist. Rupinder's proficiency and drive enable her and her team to manage client research and engagement needs seamlessly.

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Tammy McKenna, B.Sc., MBS, CAIP

Senior Associate, Analytics

Tammy's extensive experience in all aspects of research including most specifically in the analysis of data sets enables her to find insights within data and delivery them in concise, clearly understood reports that drive decision-making. Our data scientist manages insights gained from The W Group's e-communications web analytics, research surveys, Community Engagement Research Panels and Voice of the Customer Feedback Programs. 

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Lucy Cameron

Manager of Client-Partner Success

Lucy joins The W Group to support the team as the Manager of Client-Partner Success. Her experience in operations, marketing, and communications will be key in this role and she looks forward to bringing her positive energy and work ethic to the team

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Steve French

Associate - Programming Design

Steven is a finance and entrepreneurship graduate with over 5 years of banking/advisory experience. With his extensive financial background, Steven initially joined The W Group Team as our resident data analytics expert. He has since expanded his skill set to include content creation and management of digital assets.

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Amanda Jacques

Associate - Programming Design

Amanda joins The W Group team to support communications, programming, and internal digital strategy. Her expertise in digital marketing and business development paired with education in corporate communications brings skill and energy to her content creation, copywriting, and overall client-partner relationships.

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Alexandra (Kercso) French

E-Communications Designer

Alexandra was made for the Internet, or it was made for her. She lends her leading-edge Internet marketing and communications expertise to The W Group's e-communications service programs to build community awareness.

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Zachary Waugh

Graphic Designer

Zack provides his design expertise in all aspects of the company, he has extensive experience in many different areas of design as well as digital marketing automation and lead generation.

Tanya Jutras

Graphic Design & Editing

Tanya provides her skills and expertise in graphic design and editing. Her experience and education in film, animation and graphic design allow her to bring fresh ideas to the creation of digital assets.

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A Word About Adel Waugh

Managing Partner

The W Group team lost one of its most valued team members in 2019 when Adel Waugh passed away after her courageous fight with breast cancer. Adel's constant positive attitude, as well as her ability to strike a balance between professionalism and being a true friend to all our team members and countless clients she worked with will have us miss her forever.