BUILDING LONG-TERM COMMUNITY
ENGAGEMENT IN MUNICIPALITIES
MAXIMIZE
COMMUNITY ENGAGEMENT
AWARENESS
What We Do
The W Group helps municipalities maximize awareness, experience and satisfaction.
We design, implement and manage holistic, best practice solutions that drive maximum community engagement.
BUILD AWARENESS
Utilize a best practices outbound
e-communications program to proactively deliver ongoing information to community members.
Inform, educate and motivate community members' experiences and involvement.
MAXIMIZE EXPERIENCE
Conduct high-quality research that supports effective decision-making for services, programs and infrastructure.
Conduct representative surveys of general population and targeted community members.
DRIVE SATISFACTION
Leverage community members to secure a stream of inbound customer feedback that drives greater internal and external satisfaction.
Gather feedback across community interactions to support process & performance improvements.
A Unique Client Service Approach
Assess - Design - Implement - Manage - Measure - Adjust - Expand - Handover - Ongoing Support - Vacation/Leave Coverage - Future Expansion
Build Awareness through
Outbound E-Communications
Utilize a best practices outbound
e-communications program to proactively deliver ongoing information to community members.
SERVICE OBJECTIVE:
Inform, educate and motivate community members' experiences and involvement.
BENEFITS:
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Proactive, Focused Information Delivery
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Learn What Residents are Interested In
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Drive Traffic to Website
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Decentralized Content Curation with Centralized Design and Management
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Delivery, Open & Click Thru Analytics
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Maximize Program Attendance
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Support Community Alerts
The W Group specializes in designing and managing highly effective e-newsletter programs for municipalities.
"Effective community engagement always starts with a proactive, focused, consistently delivered stream of information to community members."
Adel Waugh, Managing Partner
SERVICE OBJECTIVE:
Conduct representative surveys of general population and targeted community members.
BENEFITS:
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Results Representative of Community Population
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Conduct Surveys within 3 Days NOT Weeks
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Build Capacity - Save Time & Money by Developing a Panel of Research-Ready Residents.
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Centralized Design and Management with Detailed Billing for Internal Recovery
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Tap into Research Expertise Only When Needed
Maximize Experience through
Research-based
Decision-making
Conduct high-quality research that supports effective decision-making for services, programs and infrastructure.
The W Group provides professional research support services coupled with Community Engagement Research Panels to deliver survey results representative of your community's population.
"Effective community engagement, we feel, must include methods to build capacity while easing the cost and time required to collect insights from community members."
Kent Waugh, Managing Partner
Drive Satisfaction through
Inbound Customer Feedback
Leverage community members to secure a stream of inbound customer feedback that drives greater internal and external satisfaction.
The W Group transforms 'customer comment card' programs into a powerful management tool. Applying research expertise, design, technology and new feedback channels help municipalities to address immediate concerns and identify systemic issues.
SERVICE OBJECTIVE:
Gather feedback across community interactions to support process & performance improvements.
BENEFITS:
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Continuous Improvement Programs
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Early Warning – Risk Mitigation
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Performance Measurement – KPI’s
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Systemic Issue Identification
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Centralized Response Management
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Customer Feedback Data-Supported Budgeting - Get the Biggest Bang for the Buck.
"Effective community engagement is directly impacted by how well a municipality delivers its services and programs. The better its delivery, the higher public trust and greater the community's engagement."
Kent Waugh, Managing Partner
Contact Us
Learn how we can maximize your community engagement efforts.
Call us today! We can help you and your municipality maximize Awareness, Experience & Satisfaction.
Kent Waugh
604.613.5368
Adel Waugh
604.307.2100
Copyright 2017 The W Group
Coquitlam, British Columbia, Canada
Waugh Management Consulting Inc.
Kent Waugh
Managing Partner
Kent has nearly 35 years of experience conducting public consultation on behalf of municipalities, regional districts, First Nations and provincial agencies. In addition, he has pioneered online research panels, establishing one of the first global panels in 1999, then later working with Angus Reid to establish his Canadian-wide research panel. Kent focuses his time helping local governments build all aspects of their community engagement capacity.
Adel Waugh
Managing Partner
Adel is a multi-award winning corporate leader who now dedicates her time to ensuring local governments have access to and are utilizing best practice tools and techniques to maximize community engagement, customer experience and operational efficiencies.
Rupinder Baweja, B.Sc., MBA, PMP
Senior Associate
Rupinder's specialized government consulting background and project management expertise serves her well as The W Group's lead client specialist. Rupinder's proficiency and drive enable her and her team to manage client research and engagement needs seamlessly.
Tammy McKenna, B.Sc., MBS
Senior Associate, Analytics
Tammy's extensive experience in all aspects of research including most specifically in the analysis of data sets enables her to find insights within data and delivery them in concise, clearly understood reports that drive decision-making. Our data scientist manages insights gained from The W Group's e-communications web analytics, research surveys, Community Engagement Research Panels and Voice of the Customer Feedback Programs.
Alexandra Kercso
E-Communications Designer
Alexandra was made for the Internet, or it was made for her. She lends her leading edge Internet marketing and communications expertise to The W Group's e-communications service programs to build community awareness.
Kristina van der Wal
Accounting
Kristina's attention to detail and accuracy supports The W Group's detailed effort billing which enables clients to centrally manage the (simplest to most sophisticated) community engagement program and complete internal cost recoveries.
Zachary Waugh
Graphic Design & Photography
Zack provides his design expertise in several categories such as print, app, web, and logo. His passion for design extends to photography and videography.
