Who are we?
The W Group helps municipalities build long-term community engagement capacity by focusing on securing residents ongoing involvement.
​
We design, implement and manage holistic, best practice solutions that maximize experience, drive satisfaction and build awareness.
MAXIMIZE EXPERIENCE
Conduct high-quality research that supports effective decision-making for services, programs and infrastructure.
​
Conduct representative surveys of general population and targeted community members.
DRIVE SATISFACTION
Leverage community members to secure a stream of inbound customer feedback that drives greater internal and external satisfaction.
​
Gather feedback across community interactions to support process & performance improvements.
BUILD AWARENESS
Utilize a best practices outbound
e-communications program to proactively deliver ongoing information to community members.
​
Inform, educate and motivate community members' experiences and involvement.
FIPPA AND CASL COMPLIANCE
We untangle what is often seen as confusing and restrictive legislation to ensure clients are compliant with Freedom of Information and Protection of Privacy Act and Canadian Anti-Spam Legislation.
​
Adel Waugh, Managing Partner