What’s an email address worth?
Community Engagement begins only when residents and stakeholders become aware of and interested in community-based programs, activities and/or decision-making.
A key distinction between websites, e-newsletters and social media is that websites are, by nature, 'passive' channels for communications. On the other hand both e-newsletters and social media are 'proactive' methods to get the word out.
There is much ‘buzz’ around social media however, in fact* only 59% of Canadians use Facebook and 25% use Twitter. By comparison, 99% of the Canadian population uses email. Yes, users vary by age and topic.
We work with governments to help them maximize community awareness, engagement and satisfaction. When helping with outbound communications we begin with a key question. “What information will be delivered, and how time-sensitive is its delivery (that is same day with ongoing updates)?” The clear answer is email, or as we refer to it, e-communications.
Effective Community Engagement using E-Communications goes far beyond sending text-based press releases to an email list. A well-designed and managed e-communications program delivers measurable results, and provides substantial benefits to residents and municipalities alike.
Call us today to discuss what ‘an email address is worth’ to your municipality. We can provide easy to apply recommendations all the way through to delivering a best-in-class CASL and FOIPPA compliant e-communications program for your municipality. Kent 604.613.5368
*2015 Canadian Social Media Usage Statistics, Forum Research
DIAGRAM: The top of the following diagram shows many of the common elements of e-communications programs. The bottom of the diagram is further detailed in the post entitled 'Resident Research & Feedback that Supports Community Engagement'.