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Optimizing Program Revenue

March 27, 2017

"Utilize Best In-Class Marketing to Boost Sales Revenue"


After assisting a local municipality through a compliance program for the Canadian Anti-Spam Legislation (effective July 1, 2014), The W Group was invited to optimize their e-communications capabilities by introducing best in-class software and practices to drive higher subscription volumes, open-rates and click through rates leading to increased program and services awareness and sales revenue.


The nearly three year old e-communications program has grown to include 24+ News & Updates categories informing residents and community stakeholders of programs and services as well as key initiatives. 


The fully CASL and FOIPPA Compliant e-communications program is positioning the municipality to maximize awareness, program efficiency and registration revenue.


OUTCOME: Increased e-newsletter subscribers by over 300% and open rates by over 100%, as well attained click through rates well in excess of 25%*. 


*These are specific cases, actual results will vary according to several e-communications related practices.






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