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Brand Authentication and Enhancement

February 13, 2015

Why a photo of a coat rack?


To disspell the myth that brand is synonymous with a logo. BRAND is the collective experience an individual has with a particular product/company over their life. Brand is of course unique in the eyes of each consumer. In fact, a logo acts like a coat rack for you to hang all the emotions that you associate with the brand. When you see the logo, it reminds you of the positive and negative aspects of the brand you hold in your mind.  


The W Group helps companies understand what consumers really think and feel about their brand, and leverage that knowledge to enhance the most important aspects of the brand in the mind of the consumer. Of course we also to reduce the most negative aspects consumers hold. 


OUTCOME: A brand that is much more authentic, from within and, with its most important customers. 



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Waugh Management Consulting Inc.