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A Word About "Measurement"

February 6, 2015

The famous quote by business legend Peter Drucker "If you can't measure it, you can't manage it." resonates deeply with us at The W Group.  


We don't measure everything or get hung up on


mass amounts of data but we do believe in measuring the key performance metrics to monitor and, if necessary, adjust performance.


You have to know where you are today to determine where you want to go tomorrow. Along with providing full-service marketing research services (quantitative and qualitative) we design, implement and manage 'Visionary'* Voice of the Customer Feedback Programs.


We also have signficant expertise in the establishment and management of online research panels.  


*As quoted by leading industry analysts in 2011.

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Waugh Management Consulting Inc.