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A Word About "Strategy"

January 30, 2015

To us 'Strategy' is considering all aspects of the business or organization.


We see far too often tasks being completed within silos. Organizations missing huge opportunities to become both more efficient and effective in all it does. Many times great Strategy is about being realistic about your core activities and how all your core and related activities should fit together to support one another.  


It comes back to the alignment and synchronization of marketing and operations with the overall management of the organization.


We don't believe Strategies are stale documents that sit on shelves or get updated once every couple of years. They are in fact living, breathing action plans that provide the most complete roadmap to your success.

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Waugh Management Consulting Inc.