Awareness | The W Group

Build Awareness through

Outbound E-Communications

The W Group specializes in designing and managing highly effective e-newsletter programs for municipalities.

Utilize a best practices outbound

e-communications program to proactively deliver ongoing information to community members.

Utilize a best practices outbound

e-communications program to proactively deliver ongoing information to community members.

E-Newsletters vs Social Media

We recommend using both social media and e-newsletters as part of an effective communications program.

92% of people use email (61% use it at least daily) while 76% of people use Facebook (54% use it at least daily).

Social media focuses on short messaging while e-newsletters delivery full messages.

Social media messages compete with a constant stream of other topics while e-newsletter readers can focus on content.

Social media requires ongoing monitoring and feeding while e-newsletters can use decentralized curation and centralized design and deployment.

"Effective community engagement always starts with a proactive, focused, consistently delivered stream of information to community members."

Adel Waugh, Managing Partner

Inform, educate and motivate community members' experiences and involvement.

BENEFITS:

Service Objective

CALL OR EMAIL US TODAY