Build Awareness through 

Outbound E-Communications 

The W Group specializes in designing and managing highly effective e-newsletter programs for municipalities. 

Utilize a best practices outbound 

e-communications program to proactively deliver ongoing information to community members. 

Utilize a best practices outbound 

e-communications program to proactively deliver ongoing information to community members. 

E-Newsletters vs Social Media

We recommend using both social media and e-newsletters as part of an effective communications program.

We recommend using both social media and e-newsletters as part of an effective communications program.

92% of people use email (61% use it at least daily) while 76% of people use Facebook (54% use it at least daily).

​Social media focuses on short messaging while e-newsletters delivery full messages.

Social media messages compete with a constant stream of other topics while e-newsletter readers can focus on content.

Social media requires ongoing monitoring and feeding while e-newsletters can use decentralized curation and centralized design and deployment. 

"Effective community engagement always starts with a proactive, focused, consistently delivered stream of information to community members."

Adel Waugh, Managing Partner

Inform, educate and motivate community members' experiences and involvement.

BENEFITS:

  • Proactive, Focused Information Delivery 

  • Learn What Residents are Interested In

  • Drive Traffic to Website

  • Decentralized Content Curation with Centralized Design and Management

  • Delivery, Open & Click Thru Analytics

  • Maximize Program Attendance

  • Support Community Alerts

Service Objective

Our Client-Partners

CALL OR EMAIL US TODAY

Learn how we can help you in your COVID-19 efforts and community engagement in general

Kent Waugh

Managing Partner

604.613.5368

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BUILDING LONG-TERM COMMUNITY ENGAGEMENT IN MUNICIPALITIES

Copyright 2020 Waugh Management Consulting Inc. (DBA The W Group)

Coquitlam, British Columbia, Canada