Converting Social Media Subs to E-Newsletters
Many municipalities have jumped on the social media train and acquired a high volume of followers. Unfortunately, social followers do not always translate into well informed, educated and motivated residents. Curating strong awareness of programs and opportunities to get involved in with the community isn’t as easy as posting on Facebook. Social media is not intended to be a stable, reliable medium for in-depth news and program information.
Many municipalities are turning once again to e-newsletters as a method to combat audience shifts among various social media channels. We work with municipalities who are faced with converting their social media followers to e-newsletter subscribers.