May 1, 2017

What’s an email address worth?

Community Engagement begins only when residents and stakeholders become aware of and interested in community-based programs, activities and/or decision-making.

A key distinction between websites, e-newsletters and social media is that websites are, by nature, 'passive' channels for communications. On the other hand both...

April 28, 2017

Community engagement can deliver significant value to communities through positive impacts on local government; health; education; employment and prosperity; housing; regeneration; and community safety. However, all levels of government face many challenges when managing community engagement efforts.   

One of the first challenges is arriving o...

April 11, 2017

The W Group has been supporting Community Engagement for a BC municipality for the last 4 years. Primary focus is managing the municipality's Community Engagement Research Panel day to day operations, recruiting residents into the Panel, as well as leading the charge on expanding the municipality's Community Engagement Practices through the in...

March 28, 2017

Going beyond the same 10 people.

More attention than ever seems to being placed on community engagement-related resident research and feedback activities. An almost never-ending list of new tools and services are now available. 

The complaint we so often hear from municipal CAO's and communications managers is that they need to hear from a broader gr...

March 27, 2017

"Utilize Best In-Class Marketing to Boost Sales Revenue"

After assisting a local municipality through a compliance program for the Canadian Anti-Spam Legislation (effective July 1, 2014), The W Group was invited to optimize their e-communications capabilities by introducing best in-class software and practices to drive higher sub...

March 14, 2017

The W Group specializes in assisting government agencies to maximize their connection with community and residents by establishing best-practice ongoing, two-way communications programs.

While we work to improve both sides of the conversation independent of one another, we really excel at (and we must admit get excited about) is integrating the...

February 21, 2017

"Community Engagement requires a constant, ongoing outbound and inbound communication process."

On the other hand, Public Consultation is the focused process used to communicate project-related information out to residents and methodically gather specific feedback from residents.  

One example of Public Consultation Enhancements includes the use of a...

January 17, 2017

If your organization is conducting regular customer satisfaction and experience research, congratulations. You are doing more than most. However, if you want to effect real tangible improvements in customer experiences a Voice of the Customer (VoC) Feedback Program is the only way to achieve this. 

Essentially VoC programs are built on two prin...

April 18, 2016

Often one of the best places to begin expanding public consultation and community engagement efforts is through the creation of a Community Engagement Strategy, or as we like to call it an Action Plan. As an outtake of this work, the blueprint for a municipal community engagement/public consultation policy can be constructed.

Given our holistic appr...

March 14, 2016

"Critical Moments of Truth"

With more than 35 years of in-depth marketing research experience, The W Group begins by understanding your Customer through their eyes and perceptions (it's the only reality they know). Customer Experience Journey Mapping drives some of the deepest customer insights about your brand's performance. This research approach...

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